Laying Out An SEO and Traffic Generation Strategy

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I’ve only just started writing here at SEO Chat and already I think I’ve created a bit of a problem. I’ve discussed several techniques, but provided no real way of turning those into a single cohesive strategy. Consider this piece the first part of my correcting this issue.

Now let me be clear about something. This article isn’t meant to provide some all-encompassing strategy for traffic generation or search engine rankings. It is instead meant to take the information I’ve already given and roll that information into a strategy. As I do more articles, I’ll continue to expand on this. Right now, however, what I’d like to do is start putting some of the pieces together that I’ve given to you into a single picture.

In the article “Real Link Wheel Secrets To Top Google Rankings” I talked about link wheels and how to build them using white hat techniques to improve your search rankings. Most importantly (to me at least), I talked about how to use them to expand your authority presence and gain traffic from many different sources.

Then, in “10 Steps To Being #1 On Google” I gave several techniques that can improve your chances of obtaining links and getting your content shared. Again, the idea with this article was to give you methods to expand your authority presence in your market and gain more traffic from more sources.

Then recently I wrote “The Google Optimization Truth You Aren’t Being Told,” in which I talked about how search results can vary tremendously from one person to another. I hammered home yet again how important it is to get traffic from as many sources as possible. I talked about (yet again) making sure that your market sees you as an expert in the space.

You’ll notice that’s a recurring theme with me. Once the marketplace sees you as an expert and bona fide authority, you are no longer limited by whatever the search engines deign to send your way. You’re getting a ton of traffic from a lot of sources.

The problem, however, is that it can take quite a long time to build the perception in the marketplace that you’re an authority, unless there is some way to shortcut that process.

Fortunately, the changes at Google actually can help that to happen. In other words, it is now easier than ever to rank well. Done correctly, you can very quickly build the impression that you’re the overwhelming leader of your market.

You can quickly create this huge domination of the search space, then use that to build market authority much faster and easier than waiting around for years for it to happen on its own.

So the question becomes … how do you do that?

Next: It Starts With Google Plus
 

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