Daily Archives: January 31, 2012

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In this article I’m going to lay out a method so devastatingly effective for getting top search rankings really fast that its simplicity might surprise you.

Now, to be fair, I have talked about pieces of this in my last article.  In fact, I’ve been harping on two aspects of this: the use of Google+ (which I’m going to shorten to just G+ from here on out) and becoming an authority in your market.

The problem with the whole “authority” thing is that it can take time. What I want to do with this article is help you get some good rankings quickly.

Actually, what I want to do with this article is help you to absolutely crush it on Google.

The thing is, the new Panda update, followed by the Search+ changes, have made it so that anyone doing any kind of business without a G+ page is foolish.

Understand that before the Panda update I was a little G+ agnostic. There just wasn’t enough going on, and some of the “sharing” features (such as the +1) didn’t seem to be getting enough usage. However, with the growth of G+ has come more sharing. Not only that, but the Search+ additions have made it worthwhile to actually offer an incentive for +1s. 

On my own G+ page I’m doing this as well, by giving people who +1 and add me to their circles a special report containing information that I’ll never give anywhere else.

All of that is a long way of saying that G+ is now important for businesses of any kind. As with Facebook, it allows an impressive level of engagement with your customers.

For the purposes of this article, however, G+ can receive preferential search treatment. The emphasis here is on the word “can,” as it’s important to make sure that you do things correctly.

Not only that, but G+ being so completely spidered by the search engine means that posts you create on G+ that are important, and get heavily shared, will be “findable” years down the road. In fact, great posts on G+ can easily “take on a life of their own” and be spread and shared around in ways that simply are not possible with Facebook.

Not only that, but the “circles” concept allows you to segment people in ways that are frankly awesome, besides being incredibly intuitive. Imagine having one circle that is prospects or leads, and another that is customers. You can now vary what each sees through their G+ streams based on their relationship to you. In other words, you can give different information to a prospect than to a long time customer.

With the background information out of the way, let’s talk about how you can absolutely crush your competition on Google. 

Next: Optimize Your Profile
 

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