Monthly Archives: November 2011

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In a move Google characterizes as “off season spring cleaning,” the search engine revealed plans to close down, phase out, and discontinue at least seven of their products and services. This is the third time this year that Google has streamlined its product line.

Google has been making posts on the progress of their cleanup once a month since September. In that first post, the search giant reported plans for ten of their products. Discontinued or substantially altered products included Aardvark, Desktop, Fast Flip, Image Labeler, Google Pack, and many others. In some cases, products were deprecated; in others, the product’s technology was moved for use in other services Google provides. In this first post on the “spring cleaning,” Google noted that it would “make things much simpler for our users, improving the overall Google experience. It will also mean we can devote more resources to high impact products – the ones that improve the lives of billions of people.”

The October post on the progress of the cleanup effort featured a shorter list, but may have hit some a little harder. Of particular note, Google shut down Google Labs, a wonderful place on the website where users could play with lots of experiments that Google’s engineers created. Many of these mini-applications were both cool and useful, sometimes involving different ways of finding and visualizing data. With the Google Labs shutdown, each of those projects would have to stand or fall on its own merits. Other casualties this time around included Code Search, Google Buzz, Jaiku, iGoogle’s social features (pushed aside in favor of Google’s focus on Google+), and the University Research Program for Google Search.

For this month, Google’s blog post covered seven products. As Frank Watson reported in his article for Search Engine Land on the topic, Google seems to be remaking its products and focus with specific users in mind. He spotted a bias toward “holders of Google+ accounts and supporters of HTML5.”

The seven products being eliminated represent a mixed bag, with relatively few surprises. For example, Google Knol stands out on the list. It was one of those products I’d always been wanting to try, but only used perhaps a couple of times. As with many of the products and services Google is closing down, it seems as if something else already fills the niche – something that is at least “good enough” that the Google product can’t get traction.

Launched about four years ago as Google’s answer to Wikipedia, it was supposed to allow real experts to collaborate on in-depth articles. Google won’t be continuing this work, but the company worked with Solvitor and Crowd Favorite to create Annotum, an open-source scholarly authoring and publishing platform based on WordPress. If you have a Knol or use the system, it will continue to work until April 30, 2012. From May 1 through October 1 of that year, knols won’t be viewable, but owners can still save them by downloading them and/or exporting them. Even now, you can check out Annotum and move your content over.

Next: The Other Rejected Products
 

More Google Optimization Articles
More By Terri Wells

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Article source: http://www.seochat.com/c/a/Google-Optimization-Help/Google-Shuttering-Knol-Wave-Other-Products/

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Everyone knows about Black Friday – the day after Thanksgiving in the US when stores offer amazing deals, many people start their holiday shopping, and retailers often get “into the black” for the year. Most of you also know about Cyber Monday. That’s today, and it looks like it might break some records.

Cyber Monday is the day after the long weekend, when those of us in the US get back to work. We point with pride to our reputation for productivity, but few of us can resist the call of high-speed Internet access at the office to goof off at least a little bit. On Cyber Monday, though, we productively focus our goofing off on online holiday shopping. Online retailers respond with a plethora of deals: free shipping, special prices, BOGOs, and the list goes on and on.

Cyber Monday has gotten bigger and bigger every year. This year might be the biggest yet, if the numbers Greg Sterling collected in his article for Search Engine Land can be believed. While the sample is really too small to tell, strong Black Fridays the last two years have led into strong Cyber Mondays. This year’s Black Friday broke some serious records.

Sterling drew his information from a number of reputable sources, including IBM, the National Retail Federation (NRF), comScore, Channel Advisor and Shoppertrak. Is the US economy weak right now? You wouldn’t know it from all the shopping going on. Retailers lured consumers in with “doorbuster” deals and earlier opening hours, and buyers responded in droves.

Here’s a point worth keeping in mind when tracking spending on this Black Friday and the ones we see in the future: it’s not just places of business that boast fast Internet access anymore. Many of us enjoy fast access in our homes. The number of quick home connectors keeps increasing every year, to the point where this year, observers saw a significant amount of online shopping going on throughout the weekend.

Online consumers rose early, but perhaps not as early as their brick-and-mortar shopping counterparts getting in line for the best deals. IBM noted that they were most active on Black Friday between 6 AM and 2 PM, according to Sterling. That’s even before some of the really aggressive Cyber Monday deals that kick in today. All told, according to Sterling, holiday shopping sales today are expected to total more than $1 billion.

Is there a good reason for this optimism? According to the Wall Street Journal , Black Friday sales this year were more than six percent higher than the same day in 2010. That’s quite impressive, considering 2010′s Black Friday sales showed a gain of 0.3 percent of 2009, which the newspaper characterized as “anemic.” Figures used came from ShopperTrak, a retail data firm that collects its information by measuring traffic from equipment installed in stores.

There’s even more cause for optimism if you look at figures for the entire four-day weekend. The National Retail Federation, which ran a survey on close to four thousand people, reported that sales rose more than 16 percent for this period.

Next: Shopping Online and In Person
 

More Search Optimization Articles
More By Terri Wells

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