Monthly Archives: April 2011

Last week, Google introduced Google Toolbar 7 for Internet Explorer. It includes a number of features that will help speed up your searching and get back to what you were doing quickly. What’s more, it puts the tools you use most right at your fingertips.

Many of the features now available in Google Toolbar 7 premiered in Chrome, the search company’s own browser. One example is Toolbar Instant. Simply type in the toolbar’s search box, and search predictions and results will start appearing in your browser immediately in real time as you type. You needn’t be on the Google search page to kick off this process. You can head back to the page you were on when you started your search by pressing Escape or your browser’s Back button.

Toolbar Instant is not enabled automatically; you’ll need to go to Toolbar Options and click “Enable Instant for faster searching and browsing.” It only works in IE 8 and IE 9; older versions of IE are not compatible.

Another nice aspect of Google Toolbar 7 is that it learns how you use it. The tools you use most will stay visible, but ones you haven’t used in a while will be mored to the “More” button, helping to maintain a simpler, cleaner interface. Google notes that “This personalization is stored only on your computer, so no information is sent to Google unless your usage statistics are enabled.”

Google Toolbar can help you find not only the page you’re looking for, but the part of the page most likely to have the the specific piece of information you need. Pressing the Highlight button lets you see all the words on a page that match your search terms, while the Word Find button lets you seek out individual words on the page.

As the Internet grows to include more pages in a greater variety of languages, Google Toolbar 7′s translation features become more important. If you land on a page in a foreign language, the toolbar automatically offers to translate it. If you don’t need to see a translation of the entire page, you can roll your cursor over a single word to translate it.

Google Toolbar 7 was rolled out last week in English, but the search company planned to include other languages within a few days. It’s available from http://google.com/toolbar.

For more on this story, visit http://googleblog.blogspot.com/2011/04/google-toolbar-7cleaner-fresher-and.html.

More Google Optimization Articles
More By Terri Wells

Article source: http://www.seochat.com/c/a/Google-Optimization-Help/Google-Toolbar-7-Offers-New-Features/

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This tutorial will examine the important video ranking factors of YouTube for 2011, in the hopes of helping you achieve higher ranking in the YouTube search results.

YouTube (http://www.youtube.com/) has undergone some major changes in the last 6-9 months. They replaced their rating system from 1 to 5 stars to simply “like” and “dislike”. Also “favorites” seem to be prominent in YouTube videos but you can hardly see the number of favorites in the current implementation (except if you view video statistics). Also, you can now get a glimpse of a video’s popularity using “video statistics”. There are also some noticeable changes in the video ranking you can see when you do searches using the YouTube search box.

If you are interested in the old ranking factors (study conducted in June 2010), you can read this article: http://www.seochat.com/c/a/Search-Engine-Optimization-Help/YouTube-Video-Search-Ranking-Factors-A-Closer-Look/

Factors to Be Examined

As of this moment, you may not have any new information regarding what factors are important in regards to YouTube video ranking. But you may be able to list the “candidate” factors and then do a more in-depth analysis. There might be more ranking factors to be examined and not included in the list below. For the sake of simplicity in the analysis, this study is limited to examining only the most common/easily measurable factors. These are the factors:

Relevance:

1.) Title tag relevance of the video – same concept as ranking for search engines. Title tag is the most important onsite optimization ranking factor. Let’s see if this holds true for YouTube search ranking.

User engagement factors:

2.) Number of Likes - more likes indicate high quality video content, though this can easily be manipulated.
3.) Percentage of Likes to Total Views – a ratio of the total number of likes to the total number of views.
4.) Number of Views – a simple measurement of video popularity.

Trust and Authority of Video Publisher/Creator

5.) Number of years since joining YouTube (for the video owner/publisher/creator) – the older the publisher on Youtube, typically the higher the reputation they have earned (though not always true).
6.) Total Channel Views for the publisher – a higher number of channel views indicates that the publisher is popular or has authority.
7.) Total number of subscribers – a better measurement of authority. A higher number of subscribers implies that the video creator is an authority and has good reputation.

Methodology and Data Gathering

Below are the keywords that will be used in this examination (similar to the old study):

a.) Tips to play piano
b.) Guitar lessons
c.) Laptop repair
d.) PHP Developer
e.) Mountain Climbing

The first step is data gathering. Each of those keywords will be entered into the Youtube search box and then the information of the Top 3 ranking videos will be gathered (number of likes, views, subscriber information, etc).

In addition, the top 3 bottom videos of those keywords will be gathered.  The selected rankings are at position 152, 153 and 154.

All the data is tabulated in an Excel spreadsheet and the relative percentages are computed. You can download and see the raw data here: http://www.php-developer.org/wp-content/uploads/tutorials/YouTube_ranking_factors_2011_rawdata.zip

Once all of the data is gathered, it is summarized in table format for analysis.

Next: YouTube SEO Raking Analysis Methods
 

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More By Codex-M

Article source: http://www.seochat.com/c/a/Search-Engine-Optimization-Help/YouTube-SEO-Tips-for-2011/

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Newcomers to SEO – and even those who aren’t new to the field – often ask a ton of questions about keywords. How many should a website target? How many per page? Where should they be placed? The best answers involve growing your website organically, rather like a garden.

So let’s start with the idea that you’re building a website on gardening. Maybe you want to sell your landscaping services, or maybe you’re helping a local botanical garden build more interest by building up their website. Or you might simply be a hobbyist gardener who wants to share your experiences with other hobbyists. However you look at it, you need to start somewhere.

So choose your main keywords, starting with your home page. Very likely you’ll start with something like “gardening in [your location]” or “landscaping services [location].” But that’s only the beginning. Gardening is a big field, so to speak, so to capture interest and build traffic, you may decide to maintain a blog on your website. You can find a lot of options to help make blogging easy, and some of the best software for blogging is open source (and may not cost you a cent).

If you’re going to start a gardening blog, you’ll want to aim for three blog entries a week. That’s enough new content to attract both the search engines and human readers. Try to be consistent; search spiders and humans are both creatures of habit. If you post on Monday, Wednesday, and Friday, try not to stray from that unless something really serious happens. Many blogging software suites and content management systems let you create content and schedule it to “go live” on your website well in advance. That would allow you to set aside a block of time to write up several posts.

So what does this have to do with keywords? Patience, I’m getting to that. In your blog posts, you may naturally include the keywords for your home page. After all, if you run a landscaping business in a particular area, and you’re writing a blog that appears on your company’s website, it would look a little funny NOT to mention your business every so often! But those aren’t the keywords you’re aiming for on your blog’s pages. Instead, you’re aiming for related keywords that bring in related traffic.

Let me give you an example. Say you run a landscape business in central Florida. You’re getting questions from your customers about what plants they can grow that will not attract pests. You can do a post titled something like “Growing Pest-Free Plants in Central Florida.” In that post you can talk about which plants attract the fewest pests, what growing conditions they require, how to plant them, how big they get, who should consider growing them, and so forth. With that kind of post, you’re adding a whole host of keywords to your website – not just “growing pest-free plants,” but specific plant names as well.

Next: Growing Related Keywords
 

More Choosing Keywords Articles
More By Terri Wells

Article source: http://www.seochat.com/c/a/Choosing-Keywords-Help/Growing-Your-Keyword-List/