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Can you sum up your website’s focus in a sentence or two? Do you have a good grasp of who makes up your target audience? If you can’t quickly point to what you’re offering and who you’re offering it to, you’re putting unnecessary roadblocks in the way of successfully promoting your website.
By answering both of those questions, you determine your website’s niche. Why is this important? Once you know your niche, you can build content for your site that fits it perfectly. The right content will help the search engines understand what keywords are relevant for your site. When searchers use the right keywords, you’ll appear higher in the search results – leading not only to more visitors, but more targeted traffic.
Another positive effect to knowing your niche is knowing your competition. When you know which other companies market their products and services in the same niche, you can look at what they do and find ways to do it better. Or you can position yourself as different from them in important ways that a customer would value.
A third benefit to knowing your niche is actually cutting down on the competition. Let me give you an example. Google turns up 304 million hits for the search term “dogs.” Put in “dog training” (without quotes), and you get a little under 63 million hits. If you get even more specific and go with “dog training orlando fl” (again, without quotes), and you’ll see 465,000 hits. That’s still a lot, of course, but it’s much less than 304 million!
So how do you determine your niche? Well, obviously, it helps to get specific. Say you sell dog treats. Is there anything special about the dog treats you sell that differentiates them from, say, dog treats that a pet owner can buy at Pet Smart? And if so, what? Just off the top of my head, I can think of a ton of possibilities:
- You’re a retired (or current) veterinarian, and you’ve drawn on your training to come up with the perfect recipes.
- You’ve gone to great pains to make sure all of your ingredients are especially wholesome and “organic.”
- You make custom treats for animals with allergies or sensitivities.
- You provide your recipes so pet lovers can make the treats themselves if they want to. This is a little like a u-pick-it blueberry farm selling blueberry bushes; sure, the regulars love blueberries, but even if they grow them at home, they’ll still want to come around and pick yours, because they can’t grow them at home as conveniently or in the same quantities as they can get by going to you.
- Your treats are specifically aimed at improving some aspect of a dog’s life: reducing excess weight, improving their teeth, increasing their energy, etc.
- You send a portion of the profits from your sales to a local no-kill animal shelter.
Whatever the case, once you figure out specifically where your product or service fits, you can start thinking about the right keywords for your site. This is important not just for your site’s content, but if you should decide to advertise in Google. It will help you target your ads correctly, which will make it more likely that searchers will click through to visit your site.
Next: Picture Your Traffic
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Article source: http://www.seochat.com/c/a/Website-Promotion-Help/Promote-Your-Website-in-the-Right-Niche/
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